Job-Seeking in the Digital Age

Run a Facebook ad campaign

Job seekers need to get their resume to the right person in the organisation, but that seldom happens. The job application might fall to a clerk or an automated system that scans for keywords as an initial selection criteria, or the resume is just lost among the thousands of submissions for a single position.

What if the job seeker went to find the right person directly, using the vast database of profiles that is Facebook? (LinkedIn works too, but it’s already crowded with job requests today).

In a nutshell, job applicants should have an online resume hosted on LinkedIn or a personal website. Run an ad campaign on this website, and target managerial users employed by the companies you are aiming to join. You’ll be surprised how many people put these private information on their Facebook profiles!

Letterbox distribution

Who says flyers are only for salespeople? Target the occupants in a particular geographic location if it makes sense! Senior management folks are likely to stay in landed estates and expensive neighbourhoods, so drop resumes there! Just make sure to sure to use quality paper and add in a cover letter.

Be a thought leader. Or at least someone that someone else knows about.

This may take a bit more time, but by maintaining a blog and participating actively in related physical meetups and conferences, Facebook and LinkedIn groups, Quora, Medium, Thought Catalog, Github / Stackoverflow (for developers) and other online communities, you gain street cred. In time, your website and articles will replace your resume as your professional marketing channel.

These ideas may seem a bit odd and quite troublesome, compared to the spray-and-pray approach in sending out resumes. In the business of guerrilla advertising, it’s always the scrappy startups that beat the well-funded MNCs because of their unconventional approach.

For the job seeker with no lack of job offers, just use what works already. But for the woefully unemployed wondering what is going wrong, consider a change in strategy. Oh, and save on giving away a part of your salary to a career counselor or manpower agency. This is free advice!